Baxter: a new design for the outdoor gallery in Milan

A new look for the Baxter Outdoor Gallery, the space designed to house Baxter’s outdoor and open-air collections. Starting on 15 April and during Milan Design Week, the store at 2 Via Turati in Milan opens its doors to new pieces from the collection that stemmed from Baxter’s need to also furnish outdoor spaces.

The star of the show is Paola Navone, whose open-air creations modulate the space with lightness while simultaneously tingling the rooms with blue, her signature colour. It was also the perfect occasion to present Baxter’s new outdoor fabric: the Camo Blu. A camouflage of hues – from dark slate blue to midnight – evoking the ever-changing night skies.

Per Paola Navone “la nuova collezione è un invito al piacere di una siesta all’aria aperta”. La morbidissima pelle Baxter si mescola infatti a materiali di altri mondi – giunco, legno africano, pietra lavica, rame acidato – trasferendo nella libertà dell’esterno tutto il comfort dell’interno. A tal proposito, aggiunge la designer: “È un po’ come se la collezione avesse le chiavi della casa e potesse entrare e uscire liberamente, senza modo di fermarla”. Tra le sue creazioni, si afferma la leggerezza delle strutture in tubolare in rame come in Arizona, la morbidezza degli intrecci nella poltrona Manila e la sofficità sospesa del divano Elephant.

Spread over two levels, in this new layout “between heaven and earth” concrete materials are combined with light forms, with hand-painted graphic designs on the walls acting as a connecting element for the entire color scheme.

Unusual and unexpected, but also ironic and dynamic. Baxter’s outdoor – designed in-house and together with some of the company’s most familiar designers – is the result of research lasting several years with the precise intention of giving not only creative, but also structural coherence to the space, which opens up beyond the threshold of the interior.