Bugatti has inaugurated its first Bugatti Home boutique at The Dubai Mall Zabeel, in collaboration with Luxury Living Group and The Mattress Store, reports brands's press service. This boutique showcases a curated selection of Bugatti's exclusive furniture, reflecting the brand's century-long heritage and the design principles of its renowned hyper sports cars.
The boutique's bright and contemporary interior highlights furniture pieces that embody simple elegance, meticulous craftsmanship, and a commitment to perfection. This opening follows the launch of Bugatti Home's third collection at Salone del Mobile in Milan earlier this year, marking a significant step in the brand's design evolution and retail expansion.
Wiebke Ståhl, Managing Director at Bugatti International, emphasized Dubai's significance in the design world, noting its dynamic real estate market, bold architecture, and appreciation for luxury lifestyles. She expressed enthusiasm about the boutique's opening, which aligns with the recent unveiling of the Bugatti Residences project in Dubai, and signifies Bugatti's deeper engagement in the luxury living sector by showcasing their handcrafted Italian furniture on a global scale.
The Bugatti Home collection pays homage to the brand's rich legacy, reinterpreting its core values through three exclusive collections. For the first time since the initial collection's debut in 2016, these collections are presented together, offering a comprehensive display of Bugatti's distinctive design and craftsmanship.
The 2024 collection exemplifies timeless elegance, combining natural and technologically advanced materials to create unique contrasts. European oak is paired with glass, metal, and metallic lacquer, while cashmere, wool, silk, and leather add layers of luxury. Notable pieces include the TYPE_3 armchair, which blends 1970s nostalgia with modern comfort, and the TYPE_3 ottoman. Hand-tufted rugs complement the collection, celebrating Bugatti's iconic design language and dedication to artistry.
The boutique also features standout items from previous collections, such as the limited edition Cobra Chair in blue and white—produced in just 110 pieces for Bugatti's 110th anniversary—and the Noire armchair, a tribute to the legendary La Voiture Noire. Other notable pieces include the Chiron chaise longue, the Le Mans sofa, and the Ettore Grand Bureau desk, which showcases the innovative use of carbon in its structure.
This boutique opening represents a significant milestone for Bugatti, reinforcing its commitment to offering unparalleled experiences beyond the automotive realm and solidifying its presence in the luxury lifestyle market.
