Giuseppe Viganò dedicates himself to industrial furniture design and art direction within the sector. As a designer, he possesses a creative spirit and a profound sense of beauty, which he continually explores and expresses through each new project. His design process is rooted in research, driving him to reach new heights. He often uses new materials as a foundation for not just individual products but entire collections. Viganò draws inspiration from the worlds of art, fashion, and poetry, which allows him to approach product design in unique ways. Many of his renowned creations are inspired by artistic concepts or glamorous details, while others emerge from poetic gestures that form captivating shapes.