Poltrona Frau

Poltrona Frau, founded in 1912 by Renzo Frau in Turin, has become an icon of Italian craftsmanship and design. Initially focused on creating elegant armchairs inspired by classical models, the company quickly gained a reputation for quality and attention to detail. By the 1930s, Poltrona Frau was furnishing Italy’s most prestigious buildings, including government offices and theaters, establishing itself as a leader in high-end furniture.

During the mid-20th century, Poltrona Frau expanded its offerings, introducing innovative designs that blended tradition with modern aesthetics. Their expertise in leatherwork, particularly with the development of the proprietary Pelle Frau® leather, became a defining characteristic of the brand, solidifying its position in the luxury market.

In the 1960s, the company transitioned its operations to Tolentino, where it remains headquartered today. This move marked a period of growth and diversification, with Poltrona Frau entering the international market and beginning collaborations with renowned designers and architects. The brand’s timeless designs, such as the iconic Vanity Fair armchair, continued to embody elegance and quality, becoming emblematic of luxury Italian furniture.

The late 20th and early 21st centuries saw Poltrona Frau extend its influence into new sectors, including automotive interiors and luxury yachts. The company established itself as a go-to partner for high-profile projects, working with brands like Ferrari and Maserati to design bespoke interiors. Poltrona Frau’s commitment to combining traditional craftsmanship with cutting-edge technology has enabled it to stay relevant across generations.

The opening of the Poltrona Frau Museum in 2012 was a significant milestone in the company’s history. Located in Tolentino, the museum not only showcases the brand’s heritage but also serves as a center for cultural exchange and research in the fields of design and craftsmanship. This initiative reflects Poltrona Frau’s dedication to preserving its legacy while fostering innovation and creativity.