Poliform: meaning hides in the details

The Italian brand Poliform has become a global leader in the furniture industry and for many decades has been winning the hearts of design enthusiasts around the world with its innovative design, impeccable quality, deep respect for Italian craftsmanship and constant pursuit of excellence.

The company participates in major international exhibitions such as Salone del Mobile in Milan, where it showcases its latest collections and innovative solutions, and its showrooms are present in more than 80 countries, confirming the global success, recognition and uniqueness of its homeland, the charming Italian town of Brianza. 

The region of Brianza, located in Lombardy in northern Italy, has a rich history and is deservedly considered the cradle of world design. This region not only enchants with its picturesque landscapes and cultural heritage, but is also the center of the furniture industry, where the most innovative and quality designs are born.

This region has a long history of craftsmanship and artisanal production dating back to the Middle Ages. The locals have long been involved in furniture making, developing and perfecting their skills. Over time, the region became known for the high quality of its products, which attracted not only Italian but also international attention.

It was here, in 1942, that the story of a small family-run factory began, which by the 1970s had grown into a serious production facility.

If you think this is a happy accident – it’s not. In order to grow to a serious level, the company has worked hard to focus on high levels of craftsmanship, utilizing the latest technology, materials and automation in production. This has allowed Poliform to control the quality of the products at every stage, from the choice of materials to the final finish.

Beds, closets, beds and shelving units are what have represented the “soul” of Poliform from the very beginning. Kitchens were originally produced under the Varenna brand, and already in 1996 the brand was bought out by Poliform and completely modernized. What’s more, the company only announced this merger in 2018. 

The bestseller is the luxurious sofas, which, thanks to the variability of modules, can be customized and turn this piece of furniture into the most favorite place to spend time in the house. Carlo Colombo started their collection when he created the simple and incredibly comfortable Shangai sofa in 2006. Simplicity of forms, brevity, first-class materials and maximum comfort became the basis for the subsequent models of sofas, which delight with their practicality, durability and harmoniously fit into any modern space. 

Today, Poliform’s solutions are hard to find an equal. Each space with Poliform furniture demonstrates a unique stylistic connection, uniting all the rooms of the house into one harmonious whole. The company pays great attention to details, because Poliform believes that they tell about the personality of the owner of the house. That’s why each product is unique and customized.